Creatives Now do theTargeting
The Shift in Advertising For years, marketers were told the same thing:
✓ Test audiences
✓ Use lookalikes
✓ Stack interests
✓ Rework campaign structures
That advice worked — until the platforms evolved
Meta’s recent updates tell a different story:
● Sep 2022: Simplify your account. Use Advantage+. Focus on creative concepts.
● Apr 2023: Push automation. Prioritize creative differentiation.
● Sep 2024: Start broad. Target only by demographics or geography
The message is clear: Meta no longer wants you obsessing over targeting hacks. They want
you to focus on the only lever that still moves the needle: creative.
Why Creative Now Matters More Than Ever
The biggest challenge brands face at scale?
Creative fatigue.
Your ads don’t stop working because your targeting’s off.
They stop working because your audience has seen it all.
Meta’s algorithm is more powerful than ever — but to work, it needs fresh fuel:
→ New concepts
→ New angles
→ New visuals
That’s what drives performance today.
Not lookalikes. Not interest stacks. Creative is now your targeting.
Marketing Is Still Psychology
In the 1950s and 60s, legends like David Ogilvy and Eugene Schwartz built campaigns
around customer psychology — not platform tricks.
It worked then. It still works now.
Today’s platforms are just tools.
But messaging and strategy are still what move people to buy.
So we asked:
What if we rebuilt our creative process around that psychology?
And let AI scale it?
That’s Why We Built Creative Scale AI™
If creative is now the core growth driver on Meta, then scaling profitably requires a system built
around it.
Creative Scale AI™ is that system.
It combines high-velocity creative testing with AI-driven performance analysis — helping you
identify winning angles fast and scale them profitably.
On average, brands see a 25% lift in conversions using this process.
We designed it as a direct response to Meta’s evolution:
→ No more guessing with targeting hacks
→ No more stalling with ad fatigue
→ Just a system that plugs into your brand and delivers scalable, creative-driven growth
And here’s the best part: if you don’t profit in a given month, we refund our fees.
